We get emails that begin with “We want a full assortment for opening week.” Enthusiasm is good. A storeroom full of slow movers is not.

Here is the buying pattern that tends to work for independent homeware shops ordering ceramic vases and related pieces from us for the first time.

Start with one story, not twelve

Pick a mood—quiet mineral, soft white, or a restrained metallic accent—and stay there for the first invoice. Mix too many languages and the window looks undecided. Use the lookbook to lock a mood, then pull SKUs from the catalog.

Count heights, not just units

Aim for three heights and two finishes inside one series family. That gives customers a reason to buy more than one piece without forcing a “set.” The series index is built for that kind of editing.

Leave room for the second order

Flexible MOQs are useful when you treat the first shipment as a test, not a finale. Note what sells in the first three weeks, then reorder with confidence. Shipping expectations and how we usually pack are summarized under trade terms; partnership details sit on trade services.

When customization can wait

Private labels and special glazes are easier once you know which silhouettes move. Until then, stock proven forms; bring OEM ideas later via the OEM & customization page.

Ready to sketch a first list? Tell us your shop size and the finishes you already sell. We will suggest a short edit—not a warehouse.

Notes from MOONLIGHT

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